Make your web site a powerful client communication tool.

Part I: Use your web site to attract new clients.

These days it's rare to find someone who isn't online for some reason - searching for information, shopping, playing games, socializing, or doing business. Given the breadth of the Internet and the diversity of its use, there is absolutely no excuse not to have a good web site for your veterinary practice.

If you are still wondering whether a good web site can do anything for your business, take a look at the results of a recent study conducted by Georgia Tech:
                Nearly 85% of all U.S. households have Internet access, and more than 90% of users say they 
                find businesses and services through Internet search engines.

In other words, 76.5% of your community's population turns to the Internet to find veterinary services. That makes the Yellow Pages a bit outdated.

But, it's not enough to just have a web site. In order for your web site to be useful, your potential clients need to be able to find you online. You can help your web site "get found" more easily through Search Engine Optimization (SEO). SEO is today's version of techno-magic: You hire an SEO expert, they work their "magic" behind the scenes, and you're suddenly number one on Google.

At PetWise, we understand SEO, and we've built our PetWise web site services with SEO in mind. Our content management system takes some of the power from the SEO magicians and puts it in your hands, at a very cost-effective price. That frees you up to do what you do best - practice medicine.

For more information about how PetWise web site services can help your practice, visit www.petwisewebsites.com.  To view the McAllister Software Systems press release on PetWise click here.

Rob McAllister is senior director of special projects and McAllister Software Systems. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .