Make your website a powerful client communication tool.

Part ll: User your website to keep clients coming back.

My previous post discussed the importance of having a good web site for your veterinary practice, and helping prospective clients find you online through Search Engine Optimization (SEO). Once prospective clients find you online, however, your web site must make a great first impression, with a strong design, helpful information, and ease of use. Your home page is like a job interview: Prospective clients will evaluate your business based on how professional your site is.

An effective website can help your clinic communicate effectively and efficiently with new and current customers. This can save money as well as generate revenue. An effective site can help reduce the time your staff spends on basic information requests. Increasing service awareness and increasing compliance can directly increase revenues. Furthermore, you can reduce costs by eliminating other forms of marketing and advertising and using online reminders, blog postings, and online newsletters instead, via your web site.

At PetWise we understand that your customer relationships make your business a success. Establishing a good rapport with customers is essential, and our web sites help maintain that rapport in the digital world, through a number of advanced yet cost-effective features, including:

         · Integration with AVImark software to display pet health information and reminders online

         · Facilitating online appointment and boarding requests

         · Email reminders and birthday notices

         · Clinic blogs and other community pages

         · Online newsletters and client education materials

In addition, PetWise websites don't bounce your clients from place to place; we keep your clients on your site to create a contiguous user experience that maintains your dialogue with your client. PetWise websites create an environment where you and your clients interact, without getting in the middle of the conversation. As you attract new customers to a web site where they are welcomed and engaged, your business will grow.

For more information about how PetWise web site services can help your practice, visit www.petwisewebsites.com. To view the McAllister Software Systems press release on PetWise click here. 

Rob McAllister is senior director of special projects and McAllister Software Systems. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .