By Barbara Betsch

A client's trust in your veterinary practice can form the foundation for a long-lasting, loyal relationship. And when you build customer loyalty, you create a marketplace advantage called Goodwill.

So, how do you build customer loyalty and goodwill? Basic communication is a first step, but active client interaction will get you there faster. It also provides and easy avenue for your clients to reach you with questions and feedback - both good and bad.

AVImark and our suite of other practice management tools are excellent for facilitating client communication, interaction, loyalty, and goodwill. For example, AVImark offers an information search feature that can be used to identify clients who meet specific criteria. This could include patients who are due for certain services or follow-up treatments, or to target clients for seasonal email promotions and postcard reminders.

PetWise web sites offer enhanced email reminders and birthday cards, newsletters, and access through your practice web site to pet health records and client education information. And MSS Pet I.D. cards provide your clients with a handy way to store important health details for each pet.

Our goal at McAllister Software Systems is to help you gain - and keep - a marketing edge through easy, effective client communication tools. To learn more about these tools, please visit www.avimark.net and browse the Solutions and Partners pages.

Or, to investigate the client communication tools within AVImark, contact technical support; 877-838-9273, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or via chat on www.avimark.net.

Barbara Betsch is a senior technician at AVImark. Barbara can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .