With today's economy, consumers are looking for every opportunity to increase the value of their money. Spending decisions, both large and small, are being driven by the growing need to conserve resources.

When faced with these conditions and the already competitive nature of the business, it is vital to find ways to not only attract new clients to your business, but also to retain the loyalty of the clients you already have.

One way to accomplish this is to use discounting as an incentive.

Your AVImark software contains a number of way to create customer loyalty through discounting options. Depending on your practice, various strategies could be successful:

Use discounts to attract new clients to your practice

Example: Percentage off (on the fly) discount for customers added during a pre-defined time frame (Use the manual option of the right click discount in medical history.)

Offer loyalty discounts or programs to longstanding customers

Example: Put customers who have spent more than a certain amount consistently during the last five years into a discount class to receive a discount off of select items or services. (Use client discount classes and treatment/item discount classes.)

Use both incentives to increase your customer base

Example: New customers that spend a predetermined amount of money within a certain time frame and buy a pre-paid health plan get the initial discount special and are placed in a special discount class for one year. (Use a combination of manual option of right click discount in medical history and using the complimentary discount class or percentage off feature using the discount plan table.)

With effective and strategic planning , AVImark's discounting feature can help attract new clients to your practice and also help cement the foundation of an already loyal customer base.

Barbara Betsch is a senior technician at AVImark and can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it