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Home Training Newsletters Summer 2009 Newsletter

2009 Volume 9, Issue 2 RETAINING & ATTRACTING CLIENTS A Sensible Approach to Build Your Practice  A veterinary practice thrives on the support of its clientele. In today's volatile economy, it is not only important to attract new clients but to also retain your current ones. To learn more information such as "Getting The Extraordinary From Tech Support" check out Volume 9 Issue 2 of our Newletter.   There are two different types of marketing within your practice, they are: Internal Marketing which consists of keeping your current clientele happy and loyal, then there is External Marketing which targets prospective clients. Try implementing some of the suggestions below in your practice.           1. Create a Professional Website Any reputable business has one. On your website list your telephone number with the area code. Also include directions to your practice coming from North, South, East and West. Avoid making your website too complicated; it should resemble your practice by including pictures of you and your staff. Don't forget to highlight any alternative services you offer. Let clients know what is special about you and why they should choose your facility. Think of your website as an online brochure. 2. Offer Payment Options Provide a variety of payment options including credit cards. McAllister Payment Solutions offers a credit card processing service allowing you to generate monthly payments directly from AVImark with their secure PASS system. 3. Focus on Value Customer service is the key. Practice great medicine, have positive energy, recommend the best but offer reasonable options. Review your client satisfaction by using a survey or utilizing the VSurv integration with AVImark. This feature allows you to automatically send the client a personalized "Thank You" email, then giving them the option to take a short survey informing you how your practice might better serve their pet. 4. Occasionally Offer Discounts or Complimentary Products People love "free stuff". Contact your food vendors to see if they have any samples that can be distributed as new kitten or puppy kits. This offer doesn't necessarily have to be a specific product; it can be free advice or free information. Offer discounts. This will tell your prospect that you are in the business of pleasing your customers. The way you treat your current clients, giving them something good to talk about, helps attract new clientele.

 

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